Now that you've created your keyword, you want to get it in front of your audience!
Build it into your presentation
Whether you’re a keynote speaker at a conference, speaking in a virtual summit, or hosting a workshop, mention your keyword or put it on a slide in your presentation. Let your audience know what they will get when they text it!
Display your keyword on location
Include your keyword and the incentive to text it on print signs, table tents, flyers, or business cards (yep, they’re still a thing) at your merch table, vendor booth, or on the tables and registers in your brick-and-mortar location.
Use it as your digital CTA
Whether it's on your website, a webinar registration thank you page or on your social media profiles, use your keyword to engage people and enhance the interaction.
Mention it on your show(s)
Sharing your keyword in the intro/outro of your podcast, video series, or radio show provides prime opportunity for promotion and repetition.
No matter where your audience hangs out, there’s usually one commonality: Their phone is within reach. Use this to engage and drive people, on-the-spot, to complete a specific action.